Wednesday, September 29, 2010

Downsizing at the Tropicana Factory

A couple of years ago, Sunshine started selling Cheez-Its in slightly smaller boxes, kept the price the same, and hoped you wouldn't notice. Now, Tropicana is doing the same thing with its orange juice. A "half-gallon" of Tropicana orange juice is no longer a half-gallon (64 fluid ounces). Now, cartons only contain 59 fluid ounces of orange juice. The outrage!

I don't look at the fine print on the bottom of the carton every time I buy orange juice, of course. So how did this orange juice tomfoolery come to light? Well, here's the carton for the competing Kroger-brand "premium orange juice", complete with a not-so-subtle jab at one of its competitors:

The gig is up, Tropicana. From now on, it's Kroger-brand orange juice for me! At least, until they start doing the same thing.

1 comment:

Spartangoogle said...

Do you ever buy "half gallons" of ice cream??